There is no single portrait of the average online gambler.

Young and male - are the stereotypes true? Keep reading to learn more about the online casino target audience in 2023. Getting a clear picture of your target audience is especially important for new operators who are just starting their online casino platform and integrating gambling and sports betting software. How old is your average online gambler in the UK? How about Kenya? Australia? Does the market skew male or female? What about education and income levels? Where in the world is gambling participation highest? But while online gambling is a unique industry, one basic business principle holds as true for online casinos and sportsbooks as it does for retail, fashion, music, and other businesses: the key to success is to know your customer. Perhaps most importantly, the current global iGaming boom shows no sign of stopping - recent estimates see global revenues topping $100 billion within the next five years.Īfter the events of 2020, when iGaming was less affected than many other industries - and even picked up some of the slack left by the closure of land-based casinos - now is looking like a better time than ever to start an online casino. The constant technological innovations and changing regulations around the globe make it one of the most exciting businesses to be in, with every day bringing a new challenge or opportunity.

Online casino gaming and sports betting is a fast-paced, dynamic, and - above all - profitable industry. Get to know your players better with our look at the target audience for the iGaming industry of 2023. How old is the average online gambler? Where in the world is online gambling participation highest? How many online gamblers are female? The harder a question is to answer, the more important it may be for painting a portrait of your target audience.

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